• The Strategic Management/ Marketing Challenges That Have Impacted On Poor Growth of Companies: A Case of Telkom Kenya, Nairobi County. 

  Shitanda, Velma Addah (United States International University - Africa, 2019)

  The purpose of this study was to evaluate the strategic management/ marketing challenges that have impacted on poor growth of companies; a case of Telkom Kenya, Nairobi county. The study was guided by four specific objectives ...
• Effect of Customer Perception on the Adoption of Mobile Banking In Kenya 

  Maore, Karimi Lucy (United States International University - Africa, 2019)

  This study sought to determine the effect of customer perception on the adoption of mobile banking in Kenya. The study examined the effect of perceived usefulness on the adoption of mobile banking, the effect of perceived ...
• Effect of Interest Rate Capping On Performance of Commercial Banks in Kenya 

  Odhiambo, Fridah (United States International University - Africa, 2019)

  The purpose of the study is to examine the effects of interest rate capping on performance of commercial banks in Kenya. The key objectives of the study were to analyse the effect of interest rate capping on the profitability ...
• Factors Influencing Variety-Seeking Consumers in the Selection of a Wine Brand in Kenya: A Case of Chandarana Foodplus Limited, Nairobi 

  Otieno, Sarah F. Awuor (United States International University - Africa, 2019)

  Wine purchase is often seen as a very confusing process and many consumers are overwhelmed by the vast choices available. Variety-seeking consumers appear to relish the wide variety of styles, varietals and national origins ...
• The Impact of Digital Media on Marketing Performance: A Case of Britam Holdings Limited 

  Kariuki, Christine W (United States International University - Africa, 2019)

  This research was aimed at assessing digital media marketing in organizations, a case of Britam Holdings Limited. The specific objectives were to examine the role of digital media marketing in facilitating brand engagement ...
• Effects of E-Procurement in the Banking Industry: A Case of National Bank- Harambee Avenue Branch 

  Wanjiru, Gikonyo (United States International University - Africa, 2019)

  Specifically, the study examined the scope of e-procurement, effect of e-procurement on the supply chain management, and the challenges of adopting e-procurement practices that could be anticipated at National Bank, Harambee ...
• The Impact of Millennial Employment on Organizational Performance: The Case of Safaricom Ltd, Nairobi Kenya 

  Ogutu, Irene (United States International University - Africa, 2019)

  The study was designed to assess the impact of millennial employment in organizational performance with a case study of Safaricom Kenya. The study was guided by objectives which are: to analyse the workforce challenges and ...
• Strategic Response on Seasonal Fluctuations within the Hotel and Tourism Industry: A Case of Serena Group of Hotels 

  Akash, Patel (United States International University - Africa, 2019)

  Seasonality is a universal factor in tourism and has often been viewed as a problem, particularly in economic terms. As tourism has grown from a small element in global development to one of the major forces of economic ...
• Effect of Mental Wellness on Performance of Employees within Brand Design Development Limited in Kenya 

  Ombasyi, Lina Musimbi (United States International University - Africa, 2019)

  The purpose of the study was to determine the effect of mental wellness on the performance of Employees Within Brand design development in Kenya. The study used research questions which were; what is the effect of employee ...
• Factors Inhibiting the Success of Entrepreneurial Intentions on Launching a Business: A Case of United States International University -Africa Students 

  Njuguna, Jacqueline Mwihaki (United States International University - Africa, 2019)

  Entrepreneurship among youth across the world assists in job creation and self-reliance. On the same vein, there are factors that hinder their entrepreneurial intentions in establishing their goals. Compelling youth ...
• Effects of Brand Perception, Information and Previous Usage on Purchase Intention: A Case of Diageo 

  Kibera, Bryan Karimi (United States International University - Africa, 2019)

  The purpose of this study was to establish the effects of brand perception exposure to information and previous usage to purchase intention of Diageo products. The research was guided by the following research questions: ...
• Effect of Performance Appraisal Practices on Employee Motivation within Private Universities: A Case of United States International University-Africa 

  Muthusi, Fenny Wakesho (United States International University - Africa, 2019)

  The purpose of the study was to examine the effect of performance appraisal on employee motivation at United States International University-Africa (USIU-A). The study was guided by the following research objectives: to ...
• Factors Influencing the Performance of Millennial Employees: A Case of Un-Habitat Headquarters Nairobi 

  Alwodi, Karani Stanley (United States International University - Africa, 2019)

  The purpose of this study will be to investigate the factors that influence performance of millennial employees at United Nations Habitat guided by the following objectives: Influence of motivation, the process of ...
• Fish Enterprise Development Contributors in Kenya 

  Mokaya, Brenda (United States International University - Africa, 2019)

  The main purpose for the study was to examine fish enterprise development contributors in Kenya. The study was guided by three research objectives: The effect of socio-demographic factors on fish enterprise establishmnet, ...
• The Effect of Using Social Media Networks for Marketing On Sales Growth In Small And Medium Enterprises In Nairobi Kenya: A Case of Luxe and Allure Events 

  Wakonyo, Kinuthia Sharon (United States International University - Africa, 2019)

  This study aimed to establish the effect of using social media networks for marketing and how it affects the growth of sales in small and medium enterprises (SMEs) in Nairobi, Kenya. The study below used three variables ...
• Impact of Growth Strategies on Financial Performance of Telecommunication Companies: A Case of Safaricom Plc 

  Kamau, Ann Wanjiru (United States International University - Africa, 2019)

  Once a monopolistic and slowly changing industry, today’s telecommunications industry proves to be dynamic and unpredictable. Telecommunication providers now find themselves in a challenging environment that increasingly ...
• Impact of Organizational Factors on Strategy Implementation within Savings and Credit Cooperatives in Kenya: A Case of Ushuru Sacco Society Limited 

  Mwakalama, Cynthia Mbeyu (United States International University - Africa, 2019)

  The general objective of this study was to examine the impact of organizational factors on strategy implementation at Ushuru Savings and Credit Co-operative Society Limited in Kenya. Specifically, the study examined the ...
• The Effect of Agile Work on Organizational Performance in Kenyan Banks: A Case Study of Commercial Bank of Africa 

  Mathenge, Paul (United States International University - Africa, 2019)

  The general objective of the study was to determine the Effect of the Agile Work Model on an Organization’s Performance. The study focused on the banking sector and specifically, took up a case study on Commercial Bank of ...
• The Impact of Financial Literacy on Profitability of Small and Medium Scale Enterprises in Ruiru Bypass, Kamakis Area 

  Kihara, Martin Mungai (United States International University - Africa, 2019)

  The purpose of this study was to determine the impact of financial literacy on profitability of small and medium-sized enterprises in Ruiru bypass, Kamakis Area. This study was guided by the following research questions; ...
• Influence of Corporate Governance on Performance of SACCOs in Nairobi County 

  Wangui, Gibson Kinyua (United States International University - Africa, 2019)

  The study aimed at establishing how corporate governance influences the performance of SACCOs in Nairobi County. The research objectives covered were: to determine how board structure influences performance of SACCOs, to ...

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