• The Effects of Environmental Factors on Strategy Implementation in Private Hospitals in Nairobi County, Kenya 

  Muthai, Maria Mutheu (United States International University - Africa, 2018)

  The purpose of the study was to determine the effects of environmental factors on strategy implementation in private hospitals in Nairobi County, Kenya. The study was guided by the following research questions; what is the ...
• Factors Influencing Millennials Consumer Purchase Behavior within the Airline Industry in Kenya: A Case Study of United States International University-Africa 

  Mwangi, Catherine Wambui (United States International University - Africa, 2018)

  The general objective of this study was to examine the factors influencing millennials consumer purchase behavior within the airline industry in Kenya. The study was guided by three specific objectives; to determine the ...
• Effect of Experiential Marketing Strategy on Brand Equity of Infill Academy, Nairobi County, Kenya 

  Thitai, Julia (United States International University - Africa, 2018)

  The study examined the effect of experiential marketing strategy on brand equity of Infill Academy, Nairobi County, Kenya. The study aimed to answer three research questions; what was the effect of experiential marketing ...
• Effects of Skilled Labour on Quality of Workmanship within the Construction Sector in Nairobi County 

  Langat, Samuel Kipng’eno Arap (United States International University - Africa, 2018)

  The general objective of the study was to investigate the effects of skilled labour on quality of workmanship within the construction sector in Nairobi. The specific objectives of the study were to investigate the extent ...
• Strategic Responses to the Declining Underwriting Profitability in Insurance Industry in Kenya Particularly In General Insurance 

  Mbataru, Mary Nyokabi (United States International University - Africa, 2018)

  The purpose of this study was to establish the strategic responses being adopted by General Insurance companies in Kenya to address underwriting profitability. The study was guided by three research questions. This sought ...
• Factors Influencing Adoption of E-Commerce within the Hotel Industry in Nairobi County 

  Farrar, Stephanie Musimbi (United States International University - Africa, 2018)

  Innovation has been identified as one of the primary management tools in the market that enhances the productivity and competitiveness of firms. It has the potential of enhancing operational efficiency and effectiveness ...
• An Assessment of Social Media Platforms in Digital Marketing 

  Kiiru, Irene Muthoni (United States International University - Africa, 2018)

  The objective of this study was to determine how social media platforms affect digital marketing in an organization. The study was guided by three specific objectives which sought to determine the use of social media ...
• Effects of Innovаtion And Its Influence On А Firm’s Sustаinаble Competitive Аdvаntаge: А Cаse Of Microsoft Kenyа 

  Owiti, Gordon Ochieng’ (United States International University - Africa, 2018)

  The purpose of the study wаs to determine the effects of innovаtion аnd its influence on а firm’s sustаinаble competitive аdvаntаge: А cаse of Microsoft. This study wаs guided by the following reseаrch objectives; to ...
• The Effect of Interest Rates Caps on Bank Perfomance Amongst Kenyan Commercial Banks 

  Ochanda, Clare A. (United States International University - Africa, 2018)

  This study sought to investigate the effect of interest rates caps on the performance of commercial banks. The specific objectives of the study were to investigate the effect of interest rate caps on financial performance ...
• Critical Human Resource Metrics Which Support Organizational Agility to Emerging Challenges, To Sustain Industry Competitiveness: A Case Study of Kenya Airways PLC 

  Imbuga, Bridgette Opwaka (United States International University - Africa, 2018)

  In today’s volatile, uncertain, complex and ambiguous world, it is critical for firms to be aware of the supply and demand fluctuations and consequently be able to rebrand, reinvent or redefine themselves in order to remain ...
• The Effect of Dividend Policy on the Market Value of Banks Quoted On the Nairobi Securities Exchange 

  Waweru, Steven W. (United States International University - Africa, 2018)

  This is a research report on the effect of dividend policy on the market value of banks quoted on the Nairobi Securities Exchange. The study was guided by the following research questions; Do the dividends paid by banks ...
• Management Practices and Industry Influences on Banks in Kenya 

  Sesi, Paul (United States International University - Africa, 2018)

  The purpose of the study was to examine management practices and industry effects on banks in Kenya. This study was guided by the following research questions: The effects of management practices on banks in Kenya, the ...
• Role of Strategic Procurement on Successful Project Implementation at Trademark East Africa 

  Akong’o, Bethwel Akuno (United States International University - Africa, 2018)

  This report seeks to examine the role of strategic procurement in successful project implementation at TradeMark East Africa (TMEA). The study was conducted with data collected from respondents from across the five country ...
• Effects of Strategic Decisions on Performance of Commercial Banks in Kenya: A Case of KCB Group Limited 

  Waweru, Lina (United States International University - Africa, 2018)

  The aim of the study was to find out the effect of strategic decisions on performance of commercial banks in Kenya with key focus on Kenya Commercial Bank Limited. The research questions addressed in this study included: ...
• Influence of Digitization of Medical Records in Private Hospitals in Nairobi and Nakuru Counties 

  Gathungu, Margaret (United States International University - Africa, 2018)

  The purpose of the study was to examine the influence of digitization of medical records in private hospitals in Nakuru and Nairobi Counties. The study was guided by the following research questions: What are the factors ...
• Organization Perceptions as Predictors of Organization Behaviors: The Mediating Effects of Team Cohesion and Organizational Commitment in Kenyan Sacco’s 

  Njoki, Mwisywa (United States International University - Africa, 2018)

  A company is comprised of buildings, processes, policies, structures, machines and people. People are the engine that drives the organization. Financial institutions, like many other organizations, focus on turnover, profit ...
• Factors Influencing Online Betting Behavior in Nairobi 

  Maloba, Betty (United States International University - Africa, 2018)

  The general objective of the study was to determine factors that influence online betting behavior in Nairobi. The specific objectives were to determine the influence of socio-cultural factors on online betting behavior ...
• Implication of Enterprise Resource Planning Systems Implementation in Public Institutions in Kenya: A Case of Communications Authority of Kenya 

  Githiga, Michael Wagema (United States International University - Africa, 2018)

  This study was motivated by the high failure rate of ERP systems around the world after the implementation stage with most studies reporting failure rates of between 65% and 75%. Many developed countries public institutions ...
• Effects of Employee Development on Employee Performance: A Case of USIU-Africa 

  Asaba, Immaculate (United States International University - Africa, 2018)

  The general objective of the study was to evaluate the effect of employee development on employee performance a case of USIU Africa. Three specific objectives were employed: To determine the influence of skills attainment ...
• Effect of Electronic Procurement on Performance of United Nations Agencies in Nairobi: A Study of Selected UN Agencies in Nairobi 

  Waganda, Agnes Okwar (United States International University - Africa, 2018)

  The purpose of this study was to examine the effect of Electronic Procurement (EProcurement) on the performance of the procurement function of UN Agencies in Kenya. The study sought to answer the following research ...

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