• The Viability of Low End Markets in the Alcohol Industry: A case of East African Breweries Limited (EABL) 

  Thiong'o, Effie N. (United States International University - Africa, 2012)

  The purpose of this study was to examine the strategic Relationship between low end markets and organizations in the alcohol industry with close examination of three specific objectives; Determine the nature of low end ...
• Factors Influencing the Growth of Use of Unlicensed Software: A Case of USIU 

  Muiruri, Patrick M. (United States International University - Africa, 2012)

  The use of Unlicensed Software, also called pirated software, is said to be pervasive in homes, schools and small to medium organizations globally. The Business Software Alliance (BSA) reports that software companies lose ...
• Factors Influencing Employee Job Satisfaction in the Hospitality Industry: A case study of Utalii Hotel 

  Litunya, Marion Michelle (United States International University - Africa, 2012)

  The purpose of this study was to investigate the factors that influence employee job satisfaction in the hospitality industry. The study was guided by three research questions, namely: What are the Human Resource Management ...
• Effects of Basel III Framework on Capital Adequacy of Commercial Banks in Kenya 

  Kombo, Kevin N. (United States International University - Africa, 2014)

  The purpose of the study was to assess the effects of Basel III framework on capital adequacy requirement in commercial banks in Kenya. The study sought to address the following research questions: why are capital adequacy ...
• Cultural and Socio-economic Determinants of Uptake of Microfinance Services by Women Petty Traders in Tanzania 

  Kiemi, Chrispina J. (United States International University - Africa, 2012)

  The general objective of this study was to determine cultural and social economic determinants of uptake of microfinance services by women petty traders in Tanzania. The study was guided by three specific objectives: Social ...
• The effect of Human Resource and Intra-organizational capacity on the Administration of Copyright in the Kenya Music Industry 

  Coogan, Paul (United States International University - Africa, 2014)

  Creativity and innovation are two of the most important ingredients that spur economic growth in our world today. Intellectual property rights, particularly copyrights are now as important, if not more, than any other form ...
• Price Stability of Supply Chain Inputs in Fast Food Industry 

  Wambugu, Angela Muthoni (United States International University - Africa, 2012)

  The purpose of this study was to determine the strategies and practices that are put in place to maintain price stability of supply chain inputs in the fast food industry. The study is of major importance to fast food ...
• A study of Employee Engagement Strategies: the case of East African Breweries Limited 

  Omundi, Gertrude (United States International University - Africa, 2012)

  The purpose of this study was to gain an understanding of the factors that determine employee engagement and the role of leadership in determining the levels of engagement of employees. Employee engagement refers to the ...
• The effectiveness of relationship marketing strategies used by financial services organizations: the case of British-American asset managers Ltd 

  Ndonye, Patrick Kuria (United States International University - Africa, 2012)

  Relationship marketing is broadly defined by its purpose which is to identify, establish, maintain and enhance relationships with customers and other stakeholders to maximize the objectives of the various parties involved. ...
• Strategies adopted by Commercial Banks in Response to the growing Mobile Commerce in Kenya 

  Mwangi, Leah N. (United States International University - Africa, 2012)

  The main purpose of the study was to investigate the strategies adopted by banks in response to introduction of mobile commerce in Kenya. The three research questions that guided the research were: In what ways has ...
• Effectiveness of E-HRM: A case study of British American Tobacco Company Ltd 

  Mwangi, Felister W. (United States International University - Africa, 2012)

  The research project is on E-HRM which is a relatively new area in Kenya Human Resource Management. Several studies have been taken on this research area in other countries and they have recommended further research. The ...
• Suitability of Exchange Traded Derivatives in Kenya 

  Mukindia, Tom Gituma Gitonga (United States International University - Africa, 2012)

  This study looks at the suitability of exchange traded derivatives in Kenya. The main objective of the study was to determine the extent through which Exchange Traded derivatives can be practiced in Kenya. This was determined ...
• Maximizing Innovation Potential of Mid Sized Companies in Kenya 

  Gitonga, Kenneth M. (United States International University - Africa, 2012)

  Mid-sized companies in Kenya need to adopt measures to strengthen their ability to innovate. Such companies need a dependable operating system (or innovation, an important indicator of corporate sustainability. The purpose ...
• Factors influencing the motivation of Generation Y workers in Kenya: Implications for Strategic Human Resource Management 

  Awanga, Christine (United States International University - Africa, 2012)

  The general objective of the study was to determine the factors influencing the motivation of generation Y workers in Kenya. The specific objectives were: to determine the extrinsic factors influencing the motivation of ...
• The effect of Non-performing loans on the operations of banks: A survey of commercial banks in Kenya 

  Ngao, Elias Kyalo (United States International University - Africa, 2012)

  The main objective of the study was to investigate on the effect of non-performing on the banks operations, a survey of commercial banks in Kenya. The study was guided by the following specific objectives: To determine the ...
• Perceived Impact of Mobile Technologies on Behaviour of customers in the Banking Industry 

  Mutisya, Mbithe Tabitha (United States International University - Africa, 2012)

  The purpose of this study was to determine the perceived impact of mobile technologies on customer behavior in the banking industry. It aimed at establishing the relationship between the emerging mobile technologies in the ...
• An assessment of the factors affecting the performance of second hand automobile dealers in Kenya 

  Mureithi, Kenneth Muraguri (United States International University - Africa, 2012)

  The purpose of this study was to assess the factors affecting the performance of second hand car dealers in Nairobi, Kenya. The study aimed at achieving three research objectives. The first objective was to indentify the ...
• Empirical Analysis of Behavioral Finance in a listed company the case of Safaricom Limited before and during the initial public offer 

  Mburu, Annet W. (United States International University - Africa, 2012)

  Finance is in the midst of transformation, from a neoclassical based framework to a psychological based framework usually referred to as behavioral finance or the application of psychology to investment decision making. ...
• An Examination of relationship between Financial Innovations and Financial Risks in Banking Industry 

  Mbayaki, Letisia (United States International University - Africa, 2012)

  The purpose of the study was to examine the relationship between financial innovations and financial risks in a banking industry. The specific objectives of the study were to identify the possible financial risks commercial ...
• The relationship between Working Capital Management and Profitability of Energy and Petroleum Companies listed on the Nairobi Securities Exchange 

  Kiragu, Isaac Mukunya (United States International University - Africa, 2012)

  The main objective of the study was to determine the relationship between working capital management and profitability of energy and petroleum companies listed on Nairobi Security Exchange (NSE). The study was inspired by ...

View more