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Impact of Customer Retention Strategies on Market Share among Commercial Banks in Kenya: A Case of I&M Bank
Changole, Sharon Chepkorir
(
United States International University - Africa
,
2018
)
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Author
Changole, Sharon Chepkorir (1)
Subject
Commercial Banks in Kenya (1)
Customer Retention (1)
I&M Bank (1)
Market Share (1)
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Date Issued
2018 (1)