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Determinants of brand loyalty to British American Tobacco (BAT) cigarette brands by consumers in Nairobi : the case study of United States International University-Africa community

Woki, Kimani Pauline (United States International University - Africa, 2004-08)
Determinants of Brand Loyalty to British American Tobacco (BAT) Cigaretter Brands by Consumers in Nairobi the Case Study of United States International University-Africa Community

Woki, Pauline Kimani (United States International University - Africa, 2004)

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Author
- Woki, Kimani Pauline (1)
- Woki, Pauline Kimani (1)
Subject
- Brand Loyalty (2)
- British American Tobacco (BAT) Cigaretter (1)
- Consumers in Nairobi (1)
- United States International University-Africa (1)
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Date Issued
- 2004 (2)