Correlating News Media Agenda-Setting to Public Opinion in Kenya’s 2007 General Election

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dc.contributor.author Ireri, Kioko
dc.date.accessioned 2015-10-26T14:41:11Z
dc.date.available 2015-10-26T14:41:11Z
dc.date.issued 2009
dc.identifier.uri http://erepo.usiu.ac.ke/11732/1418
dc.description A Thesis by Kioko Ireri, Submitted to the Faculty of Miami University in partial fulfillment of the requirements for the degree of Masters of Arts Department of Communication. en_US
dc.description.abstract This study examined the agenda-setting function of mass communication in Kenya’s 2007 General Election whose outcome plunged the country into a political crisis never witnessed before. It was founded on the media agenda-setting theory which postulates that topics ranked highly in the mass media are accorded similar importance by the audience. Therefore, the study correlated salience of nine campaign issues in three national newspapers, Daily Nation, The Standard, and The People Daily to Strategic Research’s opinion poll. The research also correlated attributes agenda-setting influence of the three newspapers about presidential candidates Mwai Kibaki, Raila Odinga, and Kalonzo Musyoka to another opinion poll by the same poll organization. To establish the level of salience of issues and attributes correlations, the study employed Spearman’s Rank Correlation. Results showed no significant evidence of correlations in salience of issues and in candidates’ attributes. The three newspapers, therefore, didn’t set the agenda in the election. en_US
dc.publisher Miami University en_US
dc.subject Correlating en_US
dc.subject News Media en_US
dc.subject Agenda-Setting en_US
dc.subject Public Opinion en_US
dc.subject Kenya en_US
dc.subject General Election en_US
dc.title Correlating News Media Agenda-Setting to Public Opinion in Kenya’s 2007 General Election en_US
dc.type Thesis en_US

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