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Influence Of Strategic Planning On The Performance Of Football Clubs In The Kenyan Premier League

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dc.contributor.author Muthuuri, Kaimenyi Timothy
dc.date.accessioned 2015-10-07T07:38:38Z
dc.date.available 2015-10-07T07:38:38Z
dc.date.issued 2015
dc.identifier.uri http://erepo.usiu.ac.ke/11732/1292
dc.description A Research Project Report submitted to the Chandaria School of Business in Partial Fulfilment for the Requirements of Masters Degree in Business Administration (MBA) en_US
dc.description.abstract The purpose of the study was to identify the effects of strategic planning exercises on the performance of football clubs in the Kenyan Premier League. The study used the management personnel of football clubs as the subject of study. The study focused on how strategic thinking influences performance of football clubs in the Kenyan Premier League; how various strategy formulation practices of football clubs in the Kenyan Premier League influence their performance and the various issues related to selection of strategic choices and how they impact on their performance. Furthermore, the study examined the concepts of each research question, the factors affecting realization of those concepts and the benefits of seeing them through as components of the strategic planning process. The study adopted a descriptive research design. The population of this study was 80 managers of all the football clubs in the Kenyan Premier League. The sample frame constituted of 16 managers, that’s at least one manger from each football club. Purposive sampling was used to draw a sample size of at least 10 managers of the five top and bottom football clubs as per the league standings. The data collection was in the month of June, 2015. The data analysis involved descriptive statistics, i.e.; Frequencies; Means; Percentages; Standard Deviations and inferential statistics, i.e.; Regression Analysis. The findings were summarized by use of tables. The study revealed that management positions in football in the Kenyan Premier league is male dominated. The managers are mostly in their forties, indicating that the management of football clubs was in the hands of experienced individuals. Most of these managers served in the capacity of secretary general. Majority of the managers had attained graduate level of education which indicates that managerial qualifications were an important aspect in the selection of managers. Most of the football clubs had been in existence for up to 20 years. The first study objective examined the influence of strategic thinking practices on the performance of football clubs in the Kenyan Premier League. The study revealed that strategic thinking practices do help the club in development. It was also revealed that the football clubs’ performances have an effect on the strategic thinking practices to be undertaken. Furthermore, it was noted that cognition and qualifications of managers affected strategic thinking practices to a considerable extent. The second study objective sought to find out the influence of strategy formulation practices on the performance of football clubs in the Kenyan Premier League. From the study, it was revealed that having a vision and mission statement gave the football clubs identity and direction and a purpose for existence. Strategy formulation was seen to be the link between strategic thinking and the selection of strategic choices. The study also revealed that strategy formulation was greatly influenced by performance. In addition, the study revealed that the football clubs’ culture had an effect on the process of strategy formulation. The third study objective sought to examine the influence of strategic choices on the performance of football clubs. It was revealed that selection of strategic choices played the biggest part in the clubs’ success. The study revealed that selection of strategic choices was the beginning of the failure or the success of the football club. It was noted that a lack of consensus led to prolonged decision making processes and that bias and favoritism negatively affected the decision making process The study concluded that strategic thinking was viewed to be an asset in terms of realizing organizational goals, as highlighted by the responses given by the respondents. The value of conceptualizing was well understood as a process of finding alternative ways of competing with competitors and ensuring the survival of the organization. Strategic thinking was viewed to be an important aspect in ensuring good performance. The study revealed that the respondents recognized the value of having a mission and a vision. The mission and the vision set the tone for long term and short term organizational goals, and it was important that these two statements aligned well with the current situation in the organization. Strategy formulation was viewed as an integral part in the realization of organizational objectives. The revealed that selection of strategic choices from given alternatives played a big part in the failure or the success of the football clubs. Respondents identified selection of strategic choices as the strongest influence on the performance of football clubs in the Kenyan Premier League. It was also noted that lack of consensus prolonged decision making processes and that bias and favoritism were the biggest deterrents of process of selection of strategic choices. The respondents agreed most of the various elements of strategic choices and the extent to which they influence selection of strategic choices. The study recommended that, to capitalize on strategic planning aspects so as to have better performance, managers should enroll for courses that help increase their cognitive ability. This was geared at enhancing the managers’ strategic thinking skills. It was also recommended that hiring of qualified personnel will help in making conscious decisions. This would help in ensuring that decisions are made in a timely manner and most importantly without bias of favoritism. Finally, he study showed that there is indeed evidence of strategic planning by football clubs in the Kenyan Premier League, albeit not formally in majority of the cases. It was therefore recommended that football clubs should have a defined management philosophy that is in tandem with the current situation which the football club finds itself in. en_US
dc.publisher United States International University - Africa en_US
dc.title Influence Of Strategic Planning On The Performance Of Football Clubs In The Kenyan Premier League en_US
dc.type Thesis en_US


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