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Kenya can set the pace for digital media too

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dc.contributor.author USIU-Africa
dc.date.accessioned 2015-09-29T06:54:31Z
dc.date.available 2015-09-29T06:54:31Z
dc.date.issued 2014
dc.identifier.uri http://erepo.usiu.ac.ke/11732/1125
dc.description.abstract The media landscape is constantly undergoing innovation and reinvention. The biggest change in the recent past has been digital technology. Digitization has seen a great technological shift that has transformed, not just media operations, but society as a whole, adding new dimensions to business, leisure and politics. Digitization facilitates interactivity and enables users to actively engage with online content. It provides many opportunities, especially for developing nations like Kenya, to fully participate in the information age. It opens up opportunities in many fields and greatly reduces the cost of production. Anyone can be a content generator in the digital world. In makeshift studios in homes and places like River Road, music and media production is being done by professionals and amateurs as well. This is because digital media is accessible and users can easily learn. Animation using computer software is a cost-effective way of producing films and advertising. Kenya is taking small but steady steps into the Information Age. According to the McKinsey Report 2013, Kenya leads the way in Africa with 47 per cent of urban dwellers going online daily, and with over two million on Facebook. en_US
dc.language.iso en en_US
dc.publisher USIU-Africa en_US
dc.title Kenya can set the pace for digital media too en_US
dc.type Other en_US


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