Browsing by Subject "Promotion"

Browsing by Subject "Promotion"

Sort by: Order: Results:

  • Njenga, Kefah (United States International University - Africa, 2014)
    It’s time to retool the 4P’s of marketing for todays’ competitive environment. As a framework for the fine tuning, the marketing mix the P’s-Product, Place, Price and Promotion have served consumers and marketers well for ...

Search Repository


My Account