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Browsing by Subject "Promotion"

Browsing by Subject "Promotion"

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  • Njenga, Kefah (United States International University - Africa, 2014)
    It’s time to retool the 4P’s of marketing for todays’ competitive environment. As a framework for the fine tuning, the marketing mix the P’s-Product, Place, Price and Promotion have served consumers and marketers well for ...

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