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Browsing by Subject "Products"

Browsing by Subject "Products"

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  • Ouma, Caren Akomo (International Journal of Innovative Research and Development., 2017)
    The purpose of this paper is to evaluate the financial products that are available to the pastoralists and the models being used by the financial service providers to extend the financial products to the pastoralists. The ...
  • Njenga, Kefah (United States International University - Africa, 2014)
    It’s time to retool the 4P’s of marketing for todays’ competitive environment. As a framework for the fine tuning, the marketing mix the P’s-Product, Place, Price and Promotion have served consumers and marketers well for ...

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