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Browsing by Author "Arunda, Charles Opiyo"

Browsing by Author "Arunda, Charles Opiyo"

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  • Arunda, Charles Opiyo (United States International University - Africa, 2015)
    The purpose of the study was to examine how MPESA innovation has influenced competitive advantage of Safaricom. The research sought to answer the following questions: what is the influence of MPESA innovation on Safaricom’s ...

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