The purpose of this study was to investigate the effect of talent management practices on the employee morale in legal firms in Nairobi. The study was guided by the following research questions; What are the effects of ...

The general objective of this study was to evaluate the effectiveness of the use of word of mouth marketing in the decision to purchase a motor vehicle in Nairobi. The study was guided by the following research objectives: ...

The purpose of this study was to identify the effects of internet advertisements on customers in Nairobi. The study was guided by the following research questions; Are advertisements on the internet able to persuade customers ...

The study found that affordable internet, online trust and utilization of omnichannel strategies had a significant impact on adoption of ecommerce, in line with the general objective of determining the effects of online ...

The general objective of this study was to determine the effect social media marketing has on the consumers’ buying behaviour in purchase of fashion clothing. The study was guided by three specific objectives. These were; ...

The general objective of this study was to determine the effects of talent management processes affecting the performance of SMEs. The study was guided by the following specific objectives: To determine the effects of ...

Recruitment and selection are two critical functions of human resources, which position an organization in relation to its goals. The purpose of the study was to examine the major factors contributing to discrimination of ...

The purpose of this study was to examine the factors affecting profitability of deposit taking microfinance institutions in Kenya. The study intended to answer the following questions: What is the impact of lending rates ...

The purpose of the study was to establish factors affecting the performance of tour firms in Nairobi. The specific objectives of this study are: To determine how technological advancement, organizational culture, leadership ...