USIU-A Digital Repository
Welcome to the United States International University Digital repository that collects, preserves, and distributes Scholarly outputs of USIU-A.
Communities in Repository
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Farhiya, Yussuf Ibrahim
(United States International University - Africa, 2019)
Thesearch objective ofthisstudywas toestablishtheeffect of Chinese firms on local firms in Nairobi, Kenya. Theresearchwasguidedbythefollowing specific objectives: to determine the economic impact of Chinese firms on the ...
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Kamau, Esther Waithera
(United States International University - Africa, 2019)
The general objective of this study was to determine the effect of the foreign exchange risk exposure on the performance of donor funded Non-Profit Organizations in Kenya, a case study of Compassion International Kenya. ...
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Hinga, Michael
(United States International University - Africa, 2019)
The general objective of the study was to establish the impact of technological innovation on service user retention by Safaricom PLC in Kenya. The specific objectives were to; examine the impact of product innovation on ...
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Irungu, Diana Wambui
(United States International University - Africa, 2019)
Promotional mix strategies are essential for businesses seeking to survive in the competitive marketing environment especially in the Fast-moving consumer goods industry characterised by quickly selling products at relatively ...
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Baraka, Audrey
(United States International University - Africa, 2019)
The main purpose for this study was to establish the factors influencing the formulation of up to date corporate strategies in online businesses in Kenya. In order to achieve this purpose, the study sought to have the ...
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