USIU-A Digital Repository
Welcome to the United States International University Digital repository that collects, preserves, and distributes Scholarly outputs of USIU-A.
Communities in Repository
Recently Added
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Sekere, Edith Karimi
(United States International University - Africa, 2016)
The purpose of the research was to get a clearer picture on the impact of mobile phone communication on SME performance; a case of selected units. The research questions were directed at finding out the impact of technology, ...
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Wang’ondu, Anne W.
(United States International University - Africa, 2016)
The study examined the relationship between the marketing strategies of cost leadership and differentiation on firm performance specifically customer satisfaction. In addition, it examined the various communication channels ...
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Ndope, Asha
(United States International University - Africa, 2016)
The general objective of the study was to establish the strategic risk factors affecting the growth of SMEs in Kenya. The specific objectives were; to establish the effect of political risk on SME growth, to determine the ...
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Kariuki, Cecilia
(United States International University - Africa, 2016)
The role of value chain financing in the development field and especially, in the agriculture sector in agriculture is well established. Attempts to foster financial systems in the Kenyan dairy subsector have been advocated ...
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Nyambura, Njuguna Ann
(United States International University - Africa, 2016)
Many investors are faced with the challenge of finding the right set of investment products to meet their needs. Just as there are many different types of investment management clients, there is a diverse set of investment ...
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