USIU-A Digital Repository
Welcome to the United States International University Digital repository that collects, preserves, and distributes Scholarly outputs of USIU-A.
Communities in Repository
Recently Added
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Mutava, Rosemary Mawia
(United States International University - Africa, 2019)
The purpose of the study was to establish the effect of e-commerce platforms on sales turnover in the retail stores with a focus on Two Rivers Mall. The study was guided by research questions that sought to examine: what ...
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Patel, Akshay R.
(United States International University - Africa, 2019)
The objective of this study was to evaluate the usefulness of social media marketing and its relation to customer loyalty in the Indian cuisine restaurant industry in Nairobi, Kenya. This study was directed by the following ...
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Gabaire, Hussein Osman
(United States International University - Africa, 2019)
The purpose of this study was to determine the impact of implementing financial management practices on performance of National Oil Corporation in Kenya. The study was guided by the following research questions: what is ...
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Gitau, Christine Gathoni
(United States International University - Africa, 2019)
The objective of this study was to examine the influence of innovation on the performance of Food and Beverage (F&B) manufacturing companies in Nairobi County. The study sought to: examine the influence of product innovation ...
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Irungu, Ruth N
(United States International University - Africa, 2019)
The general objective of this study was to evaluate effect of social network on small enterprises success in Kiambu County. The specific objectives were; to determine effect of social network structure on small enterprises ...
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